158% Email List Growth and $206K in Sales: Building a Full-Funnel Email and DM System for a Health Creator

158% Email List Growth and $206K in Sales: Building a Full-Funnel Email and DM System for a Health Creator

Created
Jun 21, 2025 7:25 PM
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Client:

Health Creator and Online Coach | Online program helping members eliminate their head, neck, and jaw pain

Role:

Copywriter and Email and Funnel Strategist

Challenge:

When this health creator reached out to me for help in late 2024, he already had over 800,000 followers on Instagram… but email was completely untapped.

Despite a massive audience across social media, his online program (focused on helping people eliminate chronic head, neck, and jaw pain) wasn’t converting at the level it could have been.

He had a small existing email list, but wasn’t leveraging his audience to grow and monetize it further. Not to mention, he had no email automations and wasn’t capitalizing on seasonal promotions like he should have been.

The problems were clear as day:

  • Revenue was inconsistent
  • Wasn’t converting cold leads into buyers
  • A ton of money was being left on the table

Strategy:

I designed and implemented a full-funnel email and DM system to convert his engaged audience into buyers and scale his program revenue. Here’s what it looked like:

  • Email Automations:

      • I created a full email automation infrastructure, including:

    1. Email welcome sequence to nurture and convert new subscribers
    2. Retargeting sequence for people who clicked but didn’t buy
    3. Win-back sequence to re-engage past buyers
  • Weekly Newsletter:

    • I launched a weekly educational newsletter that built trust and nurtured cold leads with tips, exercises, and resources — all focused on helping readers eliminate their pain.

  • Seasonal Sale Campaigns:

    • I wrote and executed 10-day email campaigns for holidays like New Year’s, Valentine’s Day, Easter, and the 4th of July, promoting the program and driving sign-ups.

  • DM Automation Strategy:

    • I built out a DM funnel on Instagram that automatically sent resources to users, engaged interested leads, pre-qualified them, and directed them to either buy or join the email list.

Execution:

  • Designed and launched 3 high-converting email automations
  • Created weekly newsletters to nurture over 42,000 subscribers
  • Implemented a fully automated IG DM system to drive sales and list growth
  • Wrote and deployed 4 seasonal email campaigns to convert readers into buyers
  • Collaborated with the client on product positioning, automation systems, and upsell potential

Results:

The below results are from the 7-month timeframe of January 1st, 2025 and July 15th, 2025:

  • $206,000+ in total program sales
  • $50,000+ in attributable email revenue
  • 158% email list growth, from 16,000 to over 42,000
  • 31% average open rate and 1% CTR across all campaigns
  • Saved client about 5 hours per week through automation systems
  • Built system to upsell past customers into 1-on-1 coaching via email
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