$345K in Email Revenue: How I Turned Find The Good’s Email Channel Into a Top Revenue Driver

Client:

Find The Good | Mission-Driven Clothing Brand

Role:

Email Marketing Strategist and Content Director

Challenge:

When I first started working with Find The Good, email marketing was nothing but an afterthought.

The brand was spending a large portion of their marketing budget on paid ads each month. Sure, they were increasing their site traffic and growing their customer base. But they didn’t have a way to capture interest and continue nurturing leads.

They had no:

• Email strategy
• Email automations
• Consistent communication with their audience

The result? Revenue was plateauing and customer retention was suffering.

Strategy:

I designed and implemented a full-funnel lifecycle email system to turn email into a major revenue channel:

• Email Automations:

I built out 7+ email flows to nurture and convert their audience. This included welcome, abandoned cart, post-purchase, ambassador, and win-back sequences – all tailored to reflect the brand’s voice and mental health focused mission.

• Weekly Newsletter – Find The Good Friday:

I designed a weekly email newsletter that mixed storytelling, product highlights, and community features to deepen brand loyalty and increase revenue.

I’ve been writing and sending these newsletters every Friday for the past two years. I write every issue and build monthly editorial calendars around product drops, campaigns, and personal and customer stories.

• Data-Driven Optimization:

I ran ongoing A/B tests on subject lines, send times, and CTAs, using Klaviyo reports to identify the highest-performing flows and campaigns.

Execution:

• Designed and optimized over 10 email automations
• Wrote and published 50+ weekly campaigns across 12 months
• Integrated email with SMS to maximize LTV across both channels
• Collaborated directly with CEO on offer strategies, product drops, and seasonal campaigns

Results (From 2024):

• $345,000+ in email-attributed revenue
• 75%+ average newsletter open rate over the past year
• Weekly newsletter is one of the main referral channels
• Email is now one of the brand’s top revenue-driving channels

“Connor’s redesign and development of our email flows has significantly increased our engagement and conversions. Not to mention, the Find The Good Friday weekly newsletter has been a hit. The authenticity and consistency of these emails have resonated with our subscribers, and we've seen a positive impact on our brand reputation and sense of community as a result.”

- Founder and CEO of Find The Good