80+ MQLs in 90 Days: Scaling a B2B Agency’s LinkedIn Into Their #1 Client Acquisition Channel

Client:

CEO of B2B Marketing Agency

Role:

LinkedIn Ghostwriter & Personal Brand Strategist

Challenge:

When we connected in late 2024, the CEO of the agency had already built a strong LinkedIn presence with nearly 60,000 followers.

The problem was, his agency was scaling fast, and he no longer had the time to create high-converting content consistently, despite LinkedIn being his business’ #1 client acquisition channel.

Lack of consistent content meant:

• Slower deal flow
• Lost visibility in a crowded market
• Missed opportunities to build pipeline

Strategy:

The goal was simple — turn his LinkedIn into a daily inbound engine. Here’s how we did it:

• Full-Funnel Content Strategy:

I developed a weekly content strategy mixing top-of-funnel storytelling posts, middle-of-funnel value and authority content, and bottom-of-funnel posts focused on proof and client results.

• High-Frequency Ghostwriting:

I wrote and published content 7 days a week, crafting persuasive copy designed to build trust, generate engagement, and attract qualified leads to his business.

• Weekly Idea Gen Calls:

Every Monday, we’d hop on a call so I could extract his insights, stories, and angles. I’d then turn those raw insights into polished LinkedIn content and video scripts.

• Video Scripts for Reels:

I wrote short 60-90 second video scripts that helped him expand his reach via short-form content on LinkedIn, allowing him to repurpose them to other channels.

Execution:

• Created and published 90+ LinkedIn posts in 3 months
• Developed video scripts for reels to complement written content
• Handled all ghostwriting, formatting, and delivery to ensure brand consistency
• Saved the CEO 10+ hours/week, freeing him up to focus on sales and operations

3-Month Results:

• 80+ marketing qualified leads
• Over 860,000+ post impressions
• Follower count grew from 60K → 65K+
• Average of 5–10 inbound leads per week
• $200,000+ in pipeline value generated directly from LinkedIn content
• LinkedIn became the #1 lead generation and client acquisition channel for the business