How to Ask for Client Testimonials (the Right Way)

What’s up!

The sun is shining, and it’s another beautiful day over here. Which means spring has officially arrived (yay!).

So wherever you are in the world, whether you’re sipping coconuts on a beach or still bundling up in the cold and snowy weather… take a seat and spend three the next three minutes with me.

Because I’m going to go over one of the simplest, yet most overlooked aspects of getting new clients in today’s email.

Anyways, welcome back to another edition of the Digital Brand Builders newsletter, a newsletter teaching you one actionable lesson you can use each week to build, scale, and monetize your personal brand in less than five minutes.

And by the end of every edition, I’ll leave you with a few action steps you can follow so you can grow and monetize your own digital brand this upcoming week.

Sound like a plan?

Alrighty, let’s dive right into this one!

Here’s what we’ll be covering this week:

How to ask your clients for testimonials (the right way).

Signing your first client is always the hardest part of business.

Because truth is, it becomes a wholllleeee lot easier to sign more clients once you’ve already gotten your past client some sort of results…

And received a killer testimonial from them.

Only problem?

A lot of people are either scared of asking for testimonials or just don’t know how to ask for them the right way.

I see (and I’ve even gotten) several testimonials with nothing but:

“Connor is an absolute pleasure to work with. He knows what he’s doing…”

Which is great if you want a reference for a corporate job. But we want attention, we want results, and we want future clients lining up out the front door ready to work with us.

So today I want to share the simple 3-step process to getting killer client testimonials you can leverage to get future clients begging to work with you.

Let’s get to it…

Arguably one of (if not the most) important steps to getting raving client testimonials is simply knowing when to ask.

Because here’s the thing. You wouldn’t want to deliver your project and immediately ask for your client to give you a testimonial.

Why?

Because firstly, they haven’t even had any time to take a look at your work. And secondly… what if it’s just not that good? What if your client hates it and gives you an absolutely terrible review?

That would be no bueno.

So the first step to receiving killer client testimonials is asking at the right time.

I’d recommend reaching out via email a few weeks after delivering your project or a month or two after starting work together (if they’re a recurring client).

This’ll give them enough time to (hopefully) love your work and see some results from what you created, which they can then leverage in their review.

Don’t ask too early and don’t ask too late. The right timing is everything.

If you ask someone “Could you say some nice things about me?”

Chances are you’re going to get responses like “Connor’s such a pleasure to work with. Blah blah blah…”

But that’s not what we want.

We want specific and actionable reviews and results that leave people speechless when they hear what your past client said about you.

And the best way to do that?

Give ‘em prompts to talk about. Here’s a script I’d recommend you follow when asking any client for a testimonial:

See how much more specific these questions are than the generic:

“Could you say something nice about our work together?”

Now, this isn’t always something I’d recommend you do. Especially if your client was already delighted with your work.

But sometimes it does pay to provide an incentive for sharing a killer testimonial.

You know how some stores will offer you a small discount code for providing your feedback on their product?

Yeah, this is similar.

It doesn’t necessarily have to be a discount code as long as it encourages your client to give a raving testimonial about you.

Remember, people love incentives. Do with that information what you will…

It’s not just enough to have a raving client testimonial.

Because truth is, that doesn’t mean a thing if nobody sees it.

So now for the final step: Leveraging your testimonials by promoting it everywhere!

The more you share your testimonials, the more likely you are to land new clients.

Annnnndddd… there you have it!

4 simple steps you can follow to get raving client testimonials and leverage them to sign more clients.

Here are your action steps for this week:

That’s all for this week.

As always, let me know if you have any questions :)

✌🏼

Connor “leverage those results” Flynn

“If you change the way you look at things, the things you look at change.”