How I Helped an Ecom Clothing Brand Make an Extra $17,339 in 90 Days By Sending a Weekly Newsletter

Heyo! My name’s Connor, and I’m an email and SMS marketer helping e-commerce brands build some of the best communities on the internet.

And over the next few minutes, I’m going to be sharing exactly how I helped the clothing brand Find The Good add an extra $17,339 in the past 90 days and build a loyal audience at the same time…

JUST from sending a weekly newsletter.

Here are the results if you don’t believe me ↓

Yeah, yeah, I know that doesn’t show all the results.

But hopefully the above image gives you a bit of an idea as to what you can expect when you follow the exact playbook I’m about to share with you.

Sound good?

So if you’re an e-commerce brand looking to make an extra 5-figures from only sending a weekly newsletter…

Buckle up and keep reading to learn how you can do just that!

Truth is, most people aren’t just willingly going to give you their email address without a reason to do so.

Which is why you need to give people a reason to join your email list and sign up for your newsletter.

Now, I know what you’re thinking:

“But Connor, what if my newsletter is the reason people join?”

Then that’s great! But I’d still suggest you give your readers a little extra bonus for signing up to your list.

For example, with Find The Good’s newsletter, we incentivized our readers with 15% OFF their first purchase with us.

Here’s what our email pop-up form looked like to capture our visitors’ emails ↓

Simple and to the point, right?

And if I’m being honest, I don’t think we would have gotten as many subscribers if we just said “Sign up for our awesome newsletter, you’ll love it!”

So the first step is giving people a reason to join your newsletter.

A few different incentives you can test out are:

The most important thing is that you create a sense of FOMO so strong that your visitors have no other option but to sign up for your newsletter.

Look, people don’t want to join just another newsletter.

Because they’re probably already subscribed to like 37 other ones that flood their inbox every week.

So on top of the incentive you created in the previous step, you have to give your newsletter a unique and memorable name.

Your audience doesn’t want to join any old newsletter. They want to join:

Fun names do two things:

Right, now that we had a name for our newsletter (I chose Find The Good Friday), it was time to come up with a specific newsletter format we’d be sending every week.

Because you want your readers to know exactly what to expect every week when they receive your email.

It’s consistent and your readers will become used to it… and look forward to it.

Here’s the newsletter structure we came up with:

(see below for a recent newsletter we sent) ↓

It’s simple and engaging for our readers so they look forward to what we have to say every week.

Alright, by this point we’ve started to get a ton of new subscribers ✅

And we’ve come up with a name and format for our newsletter ✅

Now for the challenging part… actually coming up with things to write about!

But as long as you have a strong mission and idea behind your brand, it’s actually not as challenging as you might think.

Take Find The Good for example. The brand is all about raising awareness around and supporting mental health. Which is a mission almost everyone can get behind, right?

So the content of our newsletter revolves around all things mental health, self-improvement, and finding the good in the world around you.

And when it comes time to sit down and write content, I just take my own personal experiences and stories and tie them into how I was able to find the good, and what our readers can take away from it.

And the best part? They’re fun to read and fun to write!

So think about three to five big ideas and values your brand stands for. Then brainstorm a bunch of different ideas related to those things.

Give yourself 30 minutes to do this and I think you’ll be amazed at what ideas you’ll be able to come up with!

While there’s nothing wrong with sending a simple plain-text email, I wanted to add a bit of pizazz to our emails.

So as you can see from the image above, I always add a few lifestyle images to these emails.

It makes things more aesthetic, more readable, and leads to some more monayyyy.

Whenever I add a new image to the newsletter, I always make sure to link it to the product page. That way if someone likes the look of a hoodie or tee in an image, they can click on it to visit the product page… ultimately resulting in some sales.

At the end of the newsletter, I also like to leave our readers with a call-to-action in the form of a P.S (if it’s applicable).

For example, while these emails are purely educational and we don’t directly sell anything in them, if we have a brand announcement to share with our readers, we let them know at the very bottom of the email.

If you look at the above email, we mentioned how we recently launched a new product and ended with a CTA button to grab a hoodie.

It’s a non-pushy, non-salesy way to generate revenue.

And it clearly worked in this email, as it generated over $2,500 in revenue ↓

I’ll be honest, this is something we haven’t done too much in our Find The Good Friday newsletters yet (but something I’m going to add from here on out).

A newsletter’s meant to build a sense of community, right?

And in my opinion, the best way to do that is through engaging your readers and having conversations with them.

So one thing I’d recommend anyone building a newsletter do is have some sort of way to engage your readers and make them feel part of the conversation.

Maybe it’s through a poll or by asking a question. Or maybe it’s asking for a reply if they liked the newsletter.

Whatever it is, find a way to engage your readers and make them feel like they’re an important part of the community.

Because the reality is… they are. So show them.

Unlike a typical sale email or other brand announcement, a newsletter is (usually) pure value.

At the end of the day, it’s a piece of content. And like any content, once you create it, you can leverage it in your marketing forever and ever and ever…

Because you’ve spent all this time writing your newsletters. So why spend all that time just to let them go to waste (i.e. use them only once)?

I sure wouldn’t.

That’s why every time I send a newsletter for my client, I also publish it as a blog post to their website.

And after sending nearly 40 newsletters this year, we’re starting to build a pretty big content library if you ask me.

And the best part about repurposing your newsletters?

Not only do they live on your site to be read by new visitors, but if they’re SEO-optimized, they can also rank on search engines to be found by people actively looking for information on the topics.

A win-win-win situation if you ask me!

Annnnddddd… there you have it!

The exact step-by-step process I used to help my client make an extra $17,339 in the past 90 days JUST from their weekly newsletter.

So if you’re an ecom brand owner that wants to achieve similar results for your own brand, follow the above steps and checklist below to get there ↓