The Rise of Authentic Content

Hi there,

We don’t know about you, but we’re finding it hard to believe it’s already the start of a new month!

It feels like it was just Christmas, then New Year’s, then 2024, and now? It’s already the beginning of February. Anyways, we’re getting ahead of ourselves.

Here’s what we’ve got in store for you this week:

The rise of authentic, more personal content.

Truth is, people don’t trust big businesses and logos like they used to.

They trust the people behind the logos.

The people that make up a company are more personable and relatable than the company itself.

Let’s look at Microsoft as an example:

The tech giant has 21 million followers on LinkedIn. Not bad, right?

But that number is tiny in comparison to the company’s co-founder, Bill Gates, who has over 35 million followers on the platform:

But why is that? Well, because people know who Bill Gates is. He’s a talking face who shares valuable insight and lessons. He’s relatable and personable.

But a huge tech company like Microsoft? People just can’t relate to it like they can the co-founder, an actual, genuine human being.

Here’s the takeaway and how you can use this for yourself:

People crave authenticity. They want to get to know the person behind the logo.

So give it to them!

Because transparency builds trust. And trust builds businesses.

That’s all for this week. Let us know if you have any questions or need any help.

Remember, let your true, authentic self shine through in your content!

Talk to you soon,

The ClearCritical Team