Last week, we helped get a client booked as a podcast guest on a hyper-niche specific show. And it all came from a single LinkedIn post. It just reminded me of why every founder and CEO should build a personal brand:
Sure, a personal brand can be an incredible lead gen channel when done right. But what a lot of people don’t realize is it’s not just about pipeline…
…it’s also about presence.
- Thought leadership
- Credibility and authority
- Personal stories that build trust
Because the thing is, buyers are skeptical. Trust is at an all-time low. We crave authenticity and connection now more than ever.
A lot of people still think “building a personal brand” is a quick fix to their lead gen problem – like it’s the shortcut to getting clients.
But in reality, building a personal brand has never been a “quick fix.”
It’s a long-term play.
It’s about visibility. It's about creating net-new opportunities that wouldn’t exist without you sharing your story.
- Warm leads
- Media mentions
- Speaking invites
- Inbound partnerships
- Podcast appearances
It’s all those things on turbo.
Because no matter what people try to tell you, going viral was never the goal.
The real goal is staying top-of-mind, becoming undeniable, and building insane demand from the right people.
Once you realize that, the upside is infinite.
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If you’re serious about building presence (and yes, pipeline) from your personal brand?
Drop me a DM and let’s chat about how we can get you there.