I’ve helped build 13 founder-led brands, written 500+ LinkedIn posts, and driven hundreds of inbound leads from content. Here’s the biggest reason 99% of content doesn't convert (and how you can avoid it):
You’re not writing for your invisible audience.
What do I mean? Well, most people write for the algorithm.
They write for the vanity metrics – the likes, the comments, the impressions.
But what they don’t realize is that if you want to generate business from LinkedIn? You have to take the exact opposite approach.
You have to write for your exact buyer. The one who will never comment, like, or even DM you.
But they’re there. Scrolling, reading, and remembering.
Because they’ve been following silently the whole time.
Here’s the truth:
Most people post content and wait for their buyers to come to them. They expect:
- Validation
- Interaction
- Immediate results
But I hate to break it to you, that’s just not how this game works.
Because the people who will actually hire you? They’re lurking in the shadows. And you’d never even know they exist…
...unless you keep showing up.
So stop writing for everyone. Stop chasing virality. Instead, start writing for the silent 1%.
I guarantee once you make that change, you’ll see 10x the results.
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What's the biggest lesson you've learned from writing on LinkedIn? Let me know below, I'm always looking to learn from others.