Last week, I was on a call with the co-founder of a marketing + branding agency when she asked how to drive more demand to their business. Here's why I told her to start building a founder-led brand on LinkedIn ASAP:
1 — 100% free organic reach:
A lot of companies spend thousands of dollars each month on paid ads to *maybe* drive traffic and conversions...
...but you can get the same (even better) results on LinkedIn for free.
LinkedIn’s the only place where you can post content, build relationships with your audience, and start conversations with your exact buyers.
To give you an idea of how wild this is – in the past month alone, all the accounts we manage (both client and team accounts) drove 1,000,000+ organic brand impressions.
That’s traffic you’d literally have to pay thousands for anywhere else.
2 — Your buyers are already here:
Every single person and company you want to work with is already on LinkedIn. With a few searches, you can find, connect with, and start a conversation with almost anyone you can think of.
Not to mention, these aren’t just people who scroll for entertainment like Instagram or TikTok. These are people who are already actively searching for your solution.
Everyone’s here for a reason.
3 — Opportunities scale as you grow:
Most other channels are made for either brand awareness *or* lead gen – not both.
Whether you’re looking to build pipeline, book podcasts or speaking gigs, or simply remain top-of-mind for your buyers? Building a LinkedIn brand lets you do it all.
And whether you’re a solo founder or an entire agency, it scales with you.
Start with one person (founder or CEO) → Grow into a full-team content engine
Most people don’t realize that LinkedIn is still an untapped channel.
If you have the right playbook, within just a few months you can literally become the most in-demand person in your industry.
And if you want help turning it into a real demand engine for your business? Drop me a DM and I’ll walk you through the blueprint we use with clients.