It doesn’t matter what industry you’re in or how many followers you have on social media.
Your email list will always be the most valuable asset you own as a business owner.
Why? Well, because Big Tech can ban your account at anytime without warning… taking your precious audience down with it.
Not to mention if you know what you’re doing, you can make absolute bank from your email list. It doesn’t matter if you’re a coach, e-commerce store, agency owner, or anything else in between.
Now, that begs the question:
What if you don’t know what you’re doing when it comes to building and growing your email list?
Don’t worry, I got you.
Today I’m going to be breaking down three of the most effective email flows you can set up today that are working right now, no matter what niche or industry you’re in.
Ready?
Alright, let’s go…
Email Flow #1: Educational Email Course
It’s no secret that educational email sequences are absolutely popping off right now.
In fact, some of the biggest creators on the internet all have one set up for their own businesses.
- Kieran Drew
- Taylin Simmonds
- Dakota Robertson
Not to mention every X creator and their grandma seem to be sending them to their audience at the moment.
Why?
Because in today’s world, people crave authenticity more than anything.
And they know that the only way to turn readers into buyers is to get your audience to know, like, and trust you enough to buy from you.
Which is exactly what an educational email sequence does.
Nurture your readers. Introduce them to you and your content. Get them used to seeing your name in their inbox.
So when it’s time for you to introduce your offer… they’re ready to pull out their wallets and swipe their card.
That’s the power of an EEC.
Alright, so how exactly can you set one up for your own business?
Simple.
- Find the biggest problem your audience is facing
- Break the solution down into 5 - 7 emails
- Sell your offer during the last two days
Now when it’s time to introduce and sell your offer, your readers will know, like, and trust you enough and have so much valuable information that they’ll want help implementing it for themselves.
Give away the information. Sell the implementation.
Email Flow #2: Retargeting Flow
Now, as much as we would all love for every person who enters our email flow to become a new customer ASAP… that’s just not the case.
People buy whenever they’re ready. It might take 10 minutes and it might take 10 months.
Which is why a retargeting flow is the most effective way to capture any lost revenue you would otherwise make.
What exactly does that look like?
Well, for anyone who shows an interest in your offer but doesn’t buy from you (for example, opening every email, clicking a link but not buying, adding a product to their cart, etc.), you’ll place them in a 4-day email sequence.
The goal?
To push your readers over the edge and induce enough urgency to get them to buy from you then and there.
Here’s an example of what that looks like:
- Email 1: Reminder + Ask if they need any help
- Email 2: More educational content + Case studies
- Email 3: Doors are closing soon. This won’t last forever
- Email 4: Last chance to grab offer now
Truth is, most people simply wait until the last minute to take action.
Which is why this retargeting campaign is meant to leverage humans’ natural tendency to procrastinate.
Sometimes we just need a little push over the edge to buy.
Email Flow #3: Upsell Flow
At long last, we’ve turned our readers into a list of buyers (hooray!).
But our email fun doesn’t end there. No, far from it.
In fact, our new customers are just beginning their (hopefully) lifelong buying journey with us.
- Got another course you think they’d like? Show them.
- Got a coaching program you think would help? Promote it.
- Got a complete DFY service to save them time and money? Sell it.
You see, we want our customers to become lifelong fans who will buy anything from us.
And if you have a good product or offer that you know will help them out? It’s not wrong to sell it to them. It’s your moral obligation.
So, you’re probably wondering what this upsell sequence will look like once an email subscriber buys something from you.
Here’s the 7-email sequence you can follow to upsell customers and increase your business’ revenue:
- Email 1: Thank customer for purchase
- Email 2: Educational + Informational content
- Email 3: Promote upsell + Address new problem reader will face
- Email 4: Amplify problem and offer partial solution
- Email 5: Value + Soft sell
- Email 6: Success story/Case study/Testimonials
- Email 7: Hard sell new offer and add urgency
Annnddddd… there you have it!
The three most effective email flows that are working best right now for any niche or industry.
Implement these into your own marketing funnel and watch your leads, customers, and revenue skyrocket!
As always, feel free to reach out if you have any questions :)
✌🏼
Connor
P.S. Want help building these same email systems so you can add at least an extra $15K/month to your business in the next 90 days?
Send me a message and let’s chat about how we can get you there!